Menu Placement

- New York Style Folds are perceived by the consumer as a speciality bread and is a higher quality bread.

- New York Style Fold sandwiches fit on every menu from table services to fast food outlets to chip shops.

Menu Placement

- The consumer considers pocket pita breads a commodity product and has a lower perceived value.

- Menu placements for pocket pita breads are limited by their low perceived value

Flavour

- New York Style Folds use real, visible ingredients for flavour and colour.

- New York Style Folds actually taste like their respective flavour.

- New York Style Folds compliment the sandwich.

Flavour

- Pocket Pita Bread use additive and dyes to create their flavour and colour.

- Pocket Pita Breads are bland and do not add any flavour to sandwiches.

- Pocket Pita Bread is a placement vessel to carry the ingredients.

Lard

- New York Style Folds use vegetable oils/milk in their formula.

- New York Style Folds are cholesterol free.

Lard

- Pocket Pita Bread uses lard in their formulas.

- Pocket Pita Breads contain cholesterol due to the animal fats in them.

Mouth Texture

- New York Style Folds have a distinct bread bite and a soft, fluffy texture.

- New York Style Folds have a higher grade of flavour.

Mouth Texture

- Pocket Pita Breads have a dry and flat texture.

- Pocket Pita Breads have a low grade flavour.

Preparation

- New York Style Folds have a higher moisture level and do not dry out over a short period of time.

- New York Style Folds take 10-15 seconds to contact grill.

Preparation

- Pocket Pita Breads have a lower moisture level so they dry out quicker, which causes cracking, splitting and comes open in the customer's hands.

- Pocket Pita Breads take 75 seconds to cook.

Sandwich Cost

- New York Style Folds use 30% less ingredients than Pocket Pita Breads to deliver same plate coverage.

- Our New York Style Folds are the perfect size to deliver a superior sandwich.

Sandwich Cost

- Pocket Pita Bread sandwiches need more filling to deliver the same plate coverage, resulting in higher overall food costs.