Menu Placement

- Pita Wrap Bread is perceived by the consumer as a speciality bread and is a higher quality bread.

- Pita Wrap Bread sandwiches fit on every menu from table service to QSR.

Menu Placement

- The consumer considers Tortillas a commodity product and has a lower perceived value.

- Menu placements for Tortilla are limited by their low perceived value

Flavour

- Flavoured Pita Breads use real, visible ingredients for flavour and colour.

- Flavoured Pita Breads actually taste like their respective flavour.

- Flavoured Pita Breads compliment the sandwich.

Flavour

- Tortillas use additive and dyes to create their flavour and colour.

- Coloured Tortillas do not carry any flavour.

- Coloured Tortillas are bland and do not add any flavour to the sandwich.

Lard

- Pita Wrap Breads use vegetable oils in their formula.

- Pita Wrap Breads are cholesterol free.

Lard

- Tortilla uses lard in their formulas.

- Tortillas have cholesterol due to the animal fat in them.

Mouth Texture

- Pita Wrap Breads have a distinct bread bite and a soft, fluffy texture.

- No extra bread at the end of the Pita Wrap sandwich, which increases the taste of the sandwich.

Mouth Texture

- Tortillas have a dry and flat texture.

- The ends of a tortilla sandwich are folded over causing a lot of bread at the end of the sandwich and no fillings, which reduces the taste of the sandwich.

Preparation

- Higher moisture level means product does not dry out over a short period of time.

Preparation

- Tortillas have a lower moisture level so they dry out quicker, which causes cracking.

Sandwich Cost

- Pita Wrap sandwiches use 30% less ingredients than Tortillas to deliver same plate coverage. (9" Pita Wrap vs 12" Tortilla)

Sandwich Cost

- Tortilla sandwiches need more filling to deliver the same plate coverage, resulting in higher overall food costs.